bizApps Technology Process Comparison

Perhaps the easiest way to see how bizApps Technology will impact your marketing department is to compare bizApps Technology production with your conventional process. bizApps reduces the number of tasks or steps overall. More importantly the tasks that are eliminated consume the most time and effort.

 

Conventional Production Process for an Integrated Marketing Campaign

  1. Determine your target audience for the product
  2. Find a list provider who offers a list matching the demographic characteristics for your target
  3. Design a marketing campaign, determine which channels to use, how many messages, what media to include, how many messages, what autoresponders, delivery schedule
  4. Determine which social media platforms and groups can provide your target demographics
  5. Hire or select your social media consultant to plan, schedule and place your messages on the selected platforms and with selected groups
  6. Hire or select your copy writer (s), determine the message
  7. Hire or select your copy writer to write email copy
  8. Hire or select your copy writer to write landing page copy
  9. Hire or select your copy writer to write mobile messages
  10. Hire or select your copy writer to write social media messages
  11. Hire or select your copy writer to write autoresponder emails
  12. Hire or select your graphic artist to add visuals to email, landing page and social content
  13. Hire or select a design\layout artist on page design for emails and landing page
  14. Work with production team to produce all the above materials
  15. If using video then bring in the video production team, scriptwriter, voice over and actors as needed
  16. Bring in HTML coders to format emails and landing pages
  17. Bring in IT or web masters to add landing page to your existing site or create a new one
  18. Bring in an SEO consultant to work with writers, web masters, IT etc
  19. Bring in the mobile app developers to develop, setup and post the mobile messages in the app
  20. Contract with an email provider for delivery of the campaign emails
  21. Contract with someone to clean and purge the mailing list
  22. Contract with someone to maintain the list while the campaign is live
  23. Spend the next 6 to 10 weeks managing all these people, monitoring progress on all these tasks
  24. Attempt to coordinate all these activities to achieve simultaneous delivery of all the messages

Total Time to Market - 8 to 16 weeks or more

 

Same Campaign with bizApps Technology

  1. Determine your target audience for the product
  2. Select your demographically targeted mailing list from the menu
  3. Design a marketing campaign, determine which channels to use, how many messages, what media to include, how many messages, what autoresponders, delivery schedule
  4. Select the social media platforms and groups to target
  5. Hire or select your copy writer (s), determine the message and produce copy
  6. Hire or select your graphic artist to add visuals
  7. Hire or select a design\layout artist to work with the copy writer for page design
  8. Work with production team (three or four people) to produce materials/messages
  9. If using video then bring in the video production team and scriptwriter, voice over and actors as needed
  10. Select your mailing list from the list menu
  11. Select the email from the messages menu
  12. Select the landing page from the messages menu
  13. Select the dates/times for delivery of each email message
  14. Hit Send

Total Time to Market - 3 weeks or less.   As little as one hour if using messages already produced

 

bizApps Technology not only reduces the number of steps it dramatically reduces the time it takes to get your campaign produced and delivered. In the conventional process you are managing a production team of at least 13 people (assuming one copy writer produces all copy). Many of these people may be outside vendors:

            list vendor for list rental

            social media consultant

            video production vendor

            web master to code and host landing page

            IT vendor (or department within your corp.) to format emails and handle data communications for the team

            SEO consultants

            Mobile app developer to format or build pages within the mobile app they provide

            email vendor to merge emails with mailing list and deliver emails

            IT guys or vendor to provide tracking and analysis of tracking data

            vendor to monitor email opt outs, bounces etc, maintain and clean list throughout campaign

 

That's a lot of folks and you are paying for them whether they are in-house or contracted out. Not only are you paying for them but you have to interface with all of them, constantly trying to coordinate their activities. Somehow you have to get the product of all their work to end up with simultaneous delivery of your campaign elements (email, web pages, social and mobile messages).

With bizApps Technology your job is a lot easier, gets done faster and you save lot's of money.